Launched in June 2021, 44 Label Group is a fashion brand offering an effortless metropolitan style, fuelled by a deep sense of belonging transcending the gender binary.

Initially presenting their new collections in Milan during men’s fashion week, the brand made a jump to Paris’ fashion calendar, presenting their latest collection in the Montparnasse district to a fashion and celebrity audience.

SS25

FW24 DYING SUN

SS24 ON TOUR

SS24 Fashion Show during Milan Fashion Week

44 LABEL GROUP GIGS

COMMUNITY

Thanks to Kobosil’s strong community, the brand has secured an extremely loyal following that is worth tapping into.

Rave kids, music lovers, young generation, fashionistas, influencers, established artists in multiple genres, the authenticity of Max Kobosil is transferred to all looks and is appreciated by a broad target audience, with brand awareness growing rapidly around the whole world.

It’s become the go-to brand for globally renowned DJs, producers and performers.